What to put on an estate appraisal service page (so executors call)
Write for the executor, answer the questions they actually ask, show your area factually, make contact fast, and match your Google profile.
Blog for appraisers building private work
Peer notes on Google Business Profile, reviews, local sites, and how estate, divorce, tax appeal, and pre-listing clients find you — not lender-panel marketing.
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Property tax appeal appraisals: valuation dates, deadlines, and hearings
Why the jurisdiction's valuation date matters, how to handle short filing deadlines, what boards accept, and how to plan for hearings.
Divorce appraisals: effective dates, intended users, and testimony
Who sets the valuation date, who the intended users really are, how to handle access, and how to plan for depositions and court time before you accept.
The private appraisal engagement letter: what to include
What a private engagement letter should name before you start: client, intended use and users, effective date, report option, fee, and what is not included.
Responding to a private appraisal inquiry the same day — why speed wins the file
Same-day replies win private appraisal files: what the first response should confirm, what can wait, and why a short decline still keeps the referral.
What is a date-of-death appraisal? A guide for appraisers and executors
Retrospective effective date, why executors need it, the alternate valuation date, and what to confirm before you accept the file.
How to position appraisal fees for private work (without racing to the bottom)
Price the assignment, not the form: how scope, effective date, turn time, and clarity let private clients see value instead of comparing a number.
How appraisers get estate and divorce attorney referrals — be findable when private work starts
What probate and family-law attorneys, executors, and fiduciaries look for: clear assignment type, real geography, and a same-day response.
Categories, service area, and NAP — the boring GBP details that cost files
Why mismatched categories, service area, and name/address/phone cost appraisers private files — and what to align.
AI and search visibility for appraisers — what to make clear so you get cited
Plain facts on who you serve, where you work, and how to hire you — so Google and AI tools can cite you for private work.
Informational town posts for Google Business Profile (without looking spammy)
Town-first Maps updates for private work: helpful local context, Fair Housing–safe language, cadence over keyword stuffing.
When a local site actually helps an appraiser get private work
Service and city clarity for attorneys, executors, and homeowners — vs a brochure page that never changes.
UAD 3.6 vs the private book — stay current on lenders, keep building the hedge
Lender files need UAD readiness. Estate, divorce, tax appeal, and pre-listing are a parallel book you own — visibility included.
Google reviews for private work — ask once, Fair Housing–safe
After estate, divorce, tax appeal, or pre-listing: a short ask, a direct review link, and what not to do under Google and Fair Housing rules.
Set up Google Business Profile the right way for private appraisal work
Claim, categories, NAP, services, reviews, and posts — a practical checklist so estate, divorce, tax appeal, and pre-listing clients can find a real local appraiser on Maps.
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