How it works

We will show you how to get more private work. Four membership levels — pick how much help you want executing.

By tier

What each membership is

Private work means estate, divorce, tax appeal, pre-listing, and similar jobs where the homeowner or their attorney/CPA pays you direct — not an AMC panel assignment. We teach the playbook. Paid tiers help you execute. We are not an AMC.

Free — Private Work Newsletter

$0. A short weekly email that teaches how appraisers actually attract private clients.

  • ✓How to ask for Google reviews the right way (so attorneys and homeowners trust you)
  • ✓How to show up in Google and AI answers with a clear local website
  • ✓Basics of your Google Business Profile (the Google Maps / “local business” listing for your firm)
  • ✓Tips aimed at estate, divorce, and tax-appeal work

You learn the playbook. We do not write posts for you on this tier.

Start free newsletter

Posts — $19/mo

$19/month or $228/year. No setup fee. Includes the newsletter.

Twice a week we email you short updates written for private-work clients. You copy the text into your Google Business Profile (Google Maps listing) and publish — usually a few minutes. No new app to log into.

  • ✓Ready-to-post wording aimed at attorneys, CPAs, fiduciaries, and homeowners
  • ✓Delivered to your inbox twice a week
  • ✓You stay in control of your Google listing
Start Posts

Site — $49/mo

$49/month or $588/year. Includes everything in Posts. Monthly plans add a one-time $99 setup; pay annually and setup is waived.

We build and host a simple local website for your appraisal practice so people searching for private appraisals in your area can find you. One member per county — we don’t put two Site members in the same county.

  • ✓Hosted site focused on private / non-lender work
  • ✓We keep it updated — you don’t babysit a website builder
  • ✓Plus the twice-weekly Google Business Profile copy from Posts
Get Site

Edge — $99/mo

$99/month or $1,188/year. Includes everything in Site. Same setup rule: $99 on monthly billing, waived if you pay annually.

Each month we review how you show up against nearby competition for private-work searches and send a short written plan of what to improve — plus we keep running your site and Google Business Profile copy.

  • ✓Monthly competitor check (local private-work angle)
  • ✓Written improvement plan
  • ✓Site hosting + Posts copy included
Go Edge
Compare pricing
In practice

What your week looks like

  1. Choose a tier

    Start with the free newsletter, or subscribe to Posts, Site, or Edge on the pricing page.

  2. We send what you paid for

    Newsletter and Posts arrive by email. Site and Edge also get a hosted website we manage for you.

  3. You publish Google updates when ready

    On Posts (and higher), open the email, paste into your Google Business Profile, and hit publish. Site / Edge members don’t manage website software — we do.

Google Business Profile is Google’s free listing for local businesses (Maps and local search). Keeping it active with useful posts helps people find a local appraiser for private work.

What this is not

Boundaries matter

Marketing support — not an AMC

We do not order appraisals, collect appraisal fees, or review reports. You remain the licensed appraiser of record for your own clients.

  • ✓Not a lead marketplace that skims your fee
  • ✓Not a “become an influencer” program
  • ✓Not advice to abandon lender compliance
  • ✓Not a promise of a specific number of orders

Ready when your calendar is.

Start free with the newsletter, or subscribe to Posts, Site, or Edge today.

Subscribe Start free newsletter